Publicis Ukraine – The Loudest Annual Report
Client: Come Back Alive foundation
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PARTNERSHIP FOR THE GOALS – PRINT & PUBLISHING

PUBLICIS UKRAINE
Creative Director: Ruslan Palamarchuk
Art director: Bohdan Strilchyk
Copywriter: Denis Urusov
Director: Olena Sukhanova
Account Director: Marta Kalynets
Account manager: Anastasia Mikutska

COME BACK ALIVE
Project manager: Yulia Rodchenko
Copywriter: Anton Pustovoi
Creative Director: Oleksii Novikov

Photos: Maksym Lymanskyi, Anatolii Hayevskyi, Yevhen Solonyna,
Mykola Tersimonov

What is the first thing that comes to mind when discussing music? Streaming, releases, albums, artists, concerts? What about the annual report? Yes, this official document with a lot of data!

“Come Back Alive” is a foundation that people donated to 1,672,890 times in 2022. To thank our vast audience, to encourage them to learn more about the foundation’s activities, and, most importantly, to spread information about our results to more people, we have made the annual report in the most unexpected format. In collaboration with the Ukrainian musician Nytso Potvorno, we transformed the most important information of the report into audio tracks. They were posted on the most popular platforms for free access. The printed version of the report is stylized as a vinyl edition. And, yes, the limited edition vinyl version will be available for pre-order.

Now everyone can help the fund even more by ordering a unique vinyl album or simply by sharing your favorite track with information about the fund’s activities, so that the “Come Back Alive” initiative can receive more donations and continue its work as efficiently as possible.