ISD Group – Crimea 5 am
Client: Crimea 5 am
Awards:
BEST OF CONTEST – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / HUMAN RIGHTS, JUSTICE & STRONG INSTITUTIONS – OUT OF HOME ADVERTISING
SILVER – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / LOCAL SOLUTIONS – OUT OF HOME ADVERTISING
Creative Team
Creative Director — Viktor Shkurba [isdgroup]
Creative Group Head — Oksana Gonchar [isdgroup]
Copywriter — Yulia Ivakina [isdgroup]
Copywriter — Aliya Nisapova [isdgroup]
Art Director — Maryna Kizilova [isdgroup]
Designer — Iryna Lipavska [isdgroup]
Account Director — Svitlana Myronchuk [isdgroup]
Senior Account Manager — Yaroslava Sydorchuk [isdgroup]
Account Manager — Daryna Baranova [isdgroup]
Executive Producer — Serhii Pronkin [isdgroup]
Director — Igor Stekolenko
Line Producer Kyiv — Olga Reka
DOP Kyiv — Sakhno Yevgeniy
Line Producer Warsaw & Berlin — Eugene Karluk
DOP Warsaw & Berlin — Yuri Adrian
Editor — Mariia O’Reilly
Construction Manager — Ros Dudchenko ST.MARY&CO
Construction Manager Assistant — Dmytro Tarasenko ST.MARY&CO
Media Director — Mariia Kochmaruk HASHTAG
Media Manager — Halyna Strilchuk HASHTAG
Strategy Director — Michael Traverse HASHTAG
Project curator — Alim Aliev
Project curator — Nadia Sokolenko
Project curator — Dmytro Kostiumynskyi
Playwrights — Natalia Vorozhbyt
Playwrights — Anastasiia Kosodii
Creative idea
“Crimea 5 am” is a social campaign to support Ukrainians that are political prisoners in Russia.
After the Crimea occupation in 2014, Russia started to persecute Crimean Tatars, indigenous people of the region, for their pro-Ukrainian position. At 5 am, any day, russian police have been breaking down doors and arresting people. When no one – journalists or lawyers – can protect them.
To show the world evidence of the brutal Russian invasion, at 5 am, on February 21, we installed broken doors outside the Russian embassy in Kyiv. They symbolized the broken lives of more than a hundred civic activists sentenced to 15 to 17 years. Leading Ukrainian media covered the event for 8+ million.
On February 24, symbolically at 5 am, Russia started its war against Ukraine. On the same day “Crimea 5 AM” became “Ukraine 5 AM”. People used the doors as meeting points for protests against the war in Warsaw and Berlin. So the brocken doors became the symbol of a full-scale invasion.
