Головна » Музей » 2023 » Out Of Home 2023 » ANGRY agency – Disappearing Mosaics
ANGRY agency – Disappearing Mosaics
Client: United Nations Population Fund
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / C05. GENDER EQUALITY & LGBTQ RIGHTS – OUT OF HOME ADVERTISING
Creative Team
Nina Lompart, Project Associate, UNFPA Ukraine
Inna Dyban, Communication Associate, UNFPA Ukraine
Iryna Saievych, Communication Associate, UNFPA Ukraine
Serhii Malyk, Creative Director, ANGRY agency
Serhii Klepyk, designer
Yuliia Krusser, Web-Designer
Yaryna Zavadovych, Copywriter, ANGRY agency
Inna Polshyna, Director of Creative Services, ANGRY agency
Forma Production agency
Denol Web production
Creative idea
We have a tradition of mosaics in Ukraine. Often it displays what society lives by or what it aspires to. UNFPA wanted to gain the dialog within 16 Days of Activism against Gender-Based Violence. So, in 60 Ukrainian cities we created 60 mosaics with 4 different plots of what should disappear: sexual, physical, economic and psychological violence. Installations were interactive and consisted of 74 000 QR-magnets to online-game about gender-based violence and useful contacts. The more people took one of those magnets as a reminder, the more violence disappeared.
In total, we had 4 different plots, and 60 installations in 60 cities. Even in Kherson, which was just liberated. Without any PR and media budget, we had more than 1 million reach. But most importantly, we continued the public dialogue in Ukraine on an important topic for the entire democratic world, even despite the war.