SHOTS – Hugs
Client: KYIVSTAR
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – FILM
Creative Team
KYIVSTAR
Head of Marcom – Yuriy Chornenkiy
Brand Manager – Olena Ignatenko
SHOTS
Creative Director – Stanislav Kachanovsky
Art Director – Daria Strogova
Art Director – Yakov Zavatskiy
Copywriter – Anna Zaporozhchenko
Account Director – Marina Martynova
Account Manager – Anna Vergai
FAMILY Production
Director – Eugene Golovatenko
DOP – Anton Fursa
Executive producer – Anastasiya Bukovska
Producer – Tanya Kurmaz
Line producer – Masha Kot
Assistants producer – Dmytro Shopin
1st AD – Tonya Borysiuk
Production designer – Olga Zlobina
Wardrobe stylist – Vasya Bondarenko
Casting director – Pasha Makarchenko
Edit – Yura Reznichenko
Sound design – Sasha Pustarnakov
Colorist – Yerlan Tanayev
Post production – Casper Studio
Creative idea
War means family splitting, destroyed houses, air alerts, black-outs and everlasting months of anticipation. It also means unstable internet and phone connection, because communication towers are being attacked. But Kyivstar keeps rebuilding every broken tower, so that you will always have connection, because right now it’s a vital necessity. We wanted to tell all of this but without the unnecessary reminders of how important the connection is. Because it’s obvious to everyone. On the contrary, we want people to finally meet their loved ones and spend time without the phones.
