In the very first days of the war, Ukrainian creators united to confront Russia on the information front. We fought Russian propaganda and told the world the truth about the horror that Ukraine was going through. The Creative Forces of Ukraine chat room alone had more than 30,000 creators who’ve been making thousands of videos and posters day and night.

But it was not enough, because Russian aggression threatened the security of the whole world. Putin openly threatened it with nuclear weapons. So on the fourth day of the war, we figured out a way to attract any creator in the world to join our creative army. And in just a day, we created the most important brief ever, “Prevent World War III”.

We wanted every designer, copywriter, and creative director in the world to know how they could help. We needed something simple and understandable for them because at that time there was a lot of chaotic information about the war in Ukraine. A brief is a form that creators understand best, so on the landing page we defined one clear goal, described the background, and gave specific tasks and messages that could be used.

It was the right call at the right time. So our brief was picked up by all the largest creative media in the world, and Miami Ad School sent it to all partners and students. We partnered with the Young Glory Festival and showed the brief to all the D&Ad judges. Thanks to the brief, most creators around the world learned what is happening in Ukraine and how they can help.