CF.Digital – Ukraine War Chronicle by Children’s Eyes
Client: Social initiative
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – DIGITAL & MOBILE ADVERTISING

the author of the idea – Alex Zhurba
creative director – Iryna Mushtina, CF.Digital
project managers – Anton Gorodetskyi, Olena Kosar, CF.Digital
content manager, SMM – Daryna Turukalo, CF.Digital
frontend developer – Volodymyr Yarmolenko, CF.Digital
graphic designer – Vladyslava Tsebynoga, CF.Digital

Partners: AMS Agency, Natalia Boyko

Background
The amount of terror and tragedy in Ukraine is so great that it has become an absurd norm over the last year. But these terrible things are about people’s, or even worse, children’s lives. Adults should do everything to save and protect them, and not allow the world to become indifferent.
But how can we keep the attention of the world in the continuous spate of news?

Idea
Emotions are the key to the heart of each person, the main motivation, and the foundation of the project. Our meeting with 15-year-old Alex and his art confirmed that we can reach the world.

His drawings showed the events of the first days of the full-scale invasion. No fakes, emotionally and honestly. For Alex, drawing was therapy, but we saw the real chronicles of the war. There is a truth in children’s eyes, and we must show it to the whole world.

Solution
We created the virtual exhibition “Ukraine War Chronicle by Children’s Eyes,” with Alex’s drawings and his stories about each day. We collected the true stories of small heroes and their struggles and launched a communication campaign on June 1, International Children’s Day, to remind everyone that the war continues and that children suffer more than anyone.

To receive additional reach, we created an NFT collection and posted it on Opensea, which is visited by over 24 million people every month.

Result
Our project was supported by media and influencers, including Jamala and Lesya Nikityuk. The Diya. Digital Education platform joined us. Alex’s illustrations were printed on t-shirts and have been selling in the Ukrnafta gas station network. They appeared on posters in Multiplex cinemas and on the OLX platform, the biggest Ukrainian marketplace. Ukrainians supported the project on social media. The total coverage reached over 7 million.

Today, the collection has gone beyond the internet and is appearing in public places in the United Kingdom. Our goal was to tell the story of our children’s experiences, showcase their artistic talent, and raise donations to help affected kids. And we did it.