McCann Kyiv – Antistress book
Client: McCann Kyiv
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / HEALTH & WELL-BEING – DESIGN

Chief Creative Officer, McCann Kyiv, Eugene Kaminskiy
Art Director, McCann Kyiv, Anastasiia Dolynenko
Designer, McCann Kyiv, Tetiana Vavryk
Copywriter, McCann Kyiv, Vsevolod Medvediev
Motion Designer, McCann Kyiv, Ruslan Shyrokopoias

Recently, many things cause stress in the world. And when you also have a stressful job, like creative people, the need for immediate reassurance seems vital. That is why our Ukrainian team created the Antistress book – the first in the world relaxing work diary for creatives, our clients and friends.
To combat the sources of office stress, we implemented a number of specific solutions in the diary:
– a pop-it wrapper for emergency anxiety relief;
– coloring to distract from bad thoughts;
– a page with a list of all the bad things that you want to throw away (this page can be thrown away);
– a spread on which you can count sheep in case of pre-deadline insomnia;
– an express meditation specially designed for creatives, which you can find on YouTube by QR code;
– an incense stick that will burn out at the workplace instead of you;
– and a paper bag like they put in airplanes in case of a panic attack before the presentation of ideas.
Although these activities are mostly fan-based, they raise important mental-health issues that many of our colleagues forget in the pursuit of submissions and judging at the festival. And we gently remind you.