Saatchi & Saatchi Ukraine – Carol for Charity
Client: Ministry of Foreign Affairs of Ukraine, NGO Brand Ukraine, Olena Zelenska Foundation
Awards:
BEST OF CONTEST – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS /ARTS AND CULTURE – DIRECT CAMPAIGNS
SILVER – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS /ARTS AND CULTURE – ACTIVATION CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – INTEGRATED CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – ACTIVATION CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / CHILDREN: HEALTH/SAFETY/HAPPINESS – INTEGRATED CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / CHILDREN: HEALTH/SAFETY/HAPPINESS – PR CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / CHILDREN: HEALTH/SAFETY/HAPPINESS – DIRECT CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / CHILDREN: HEALTH/SAFETY/HAPPINESS – ACTIVATION CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / LOCAL SOLUTIONS – ACTIVATION CAMPAIGNS
Creative Team
Jorg Riommi
Chief Creative Officer
Publicis Groupe CEE
Karen Lim
Communication Director
Publicis Groupe (CEE)
Olena Bakum-Ramola
Chief Creative Officer
Publicis Goupe Ukraine
Kosta Schneider
Chief Creative Director
Publicis Groupe Ukraine & Czech Republic
Sergiy Biloshytskiy
Creative Director
Saatchi & Saatchi Ukraine
Julia Romanova
Senior Art-Director
Saatchi & Saatchi Ukraine
Anton Cherevashko
Copywriter
Saatchi & Saatchi Ukraine
Kateryna Krashtapyk
Graphic Designer
Saatchi & Saatchi Ukraine
Kostiantyn Baranovskiy
Motion Designer
Saatchi & Saatchi Ukraine
Ihor Strohov
Junior Art-Director
Saatchi & Saatchi Ukraine
Tetiana Slyvko
Managing Director
Saatchi & Saatchi Ukraine
Olena Orlovska
Client Service
Saatchi & Saatchi Ukraine
Alina Melnychuk
Account manager
Saatchi & Saatchi Ukraine
Anna Romanova
Account Manager
Saatchi & Saatchi Ukraine
Dmytro Grushevsky
New Business Director
Publicis Groupe Ukraine
Yulia Meduna
Corporate Communications Manager
Publicis Groupe Ukraine
Olga Buzunova
Content Practice Director
Publicis Groupe Ukraine
Denis Urusiv – Cameramen
Vova Klimik – Cameramen & Colorist
Katerina Paida – Backstage Director
Creative idea
Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song came from Ukraine. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.
We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.
We created a new version of the famous Carol. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and immediately donated to children in just a couple of clicks.
