McCann Kyiv – ArtArmor. Art that saves lives
Client: Charity Foundation UKRAINE FOR HEROES
Award:
SILVER – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – INTEGRATED CAMPAIGNS
Creative Team
Oleksandr Kovalchuk, Head of Charity Foundation, Ukraine for Heroes
Artem Gagarin, Event Creative Director, GB Event by Kvartal 95
Eugene Kaminskiy, McCann Kyiv, Chief Creative Officer & Creative Partner
Bohdan Musiiets, McCann Kyiv, Creative Group Head
Ivan Holovlov, McCann Kyiv, Art Director
Serhii Bilyy, McCann Kyiv, Designer
Andrii Kramar, McCann Kyiv, Designer
Oleksandra Gurban, McCann Kyiv, Proofreader
Oleksii Griban, McCann Kyiv, Video Editor
Yurii Skliaruk, McCann Kyiv, Producer
Mariia Molybog, McCann Kyiv, Creative Excellence Director
Serhiy Uryn, McCann Kyiv, CEO
Catalin Dobre, McCann Worldgroup Romania, CCO and Co-CEO
Ioana Zamfir, MRM Romania, ECD
Tõnu Kõva, Age McCann Estonia, Business Development & Strategy Director
Iryna Yuferofa, Art Curator and Advisor
Eugene Kochetov, ZORELiT, Web developer
Olena Volobuieva, Lumier Production, Executive Producer
Creative idea
Can art really stop a bullet and save a human life? The answer is ArtArmor – a one-of-a-kind project for Ukraine and the entire world, where art can literally save human lives. Turning the used armored plates from bulletproof vests into unique art objects gives the plates a second chance to save a life.
With the help of the Ukrainian and global artist community, we aim to organize an international auction in London to sell these art objects and use the raised funds to purchase modern non-lethal protective means for the armed forces of Ukraine during the war and/or to support effective rehabilitation for veterans after Ukraine’s victory.
ArtArmor – art that saves lives.
