Bickerstaff.734 – WE INSTEAD OF ME
Client: Galychyna
Award:
BRONZE – Kyiv International Advertising Festival – SOCIAL GOALS CONTESTS / PEACE – ACTIVATION CAMPAIGNS

Bickerstaff – creative agency

Founder and creative director – Illia Anufrienko
Creative group head – Marina Chernyavskaya
Strategist – Maria Kochurenko
Graphic designer – Andrew Getmanchuk
Art director – Polina Blyzniuk
Junior art director – Agatha Egoshina
Digital designer – Olexii Boiev
Senior account manager – Yana Brusentseva
PR manager – Valentyna Polovynka

Moko – digital agency

Inspired by the newly created Ukrainian unity, the Galychyna brand decided to turn its products into a symbol of it. Thus, Galychyna became Slobozhanshchyna, Donbas, Crimea, and all other regions of the country. In this way, the brand declared its love not only for Galychyna, but also for the other thirteen historical regions of Ukraine. And soon, every Ukrainian could find a piece of themselves in this great and united Ukraine on supermarket shelves.