Creative Right – The Counting Rhythm
Client: Public organization “INFORMATION ANALYSIS CENTER OF THE NATION SECURITY OF UKRAINE”
Award:
BRONZE – Kyiv International Advertising Festival – POSITIVE CHANGE – #StandWithUkraine – RADIO/AUDIO ADVERTISING

Idea: Dmytro Zezulin, Iurii Gorbachevskyi

Ukrainian lyrics: Dmytro Zezulin
Slovakian and Checz lyrics: Rastislav Rigo
Turkish lyrics: Yuliya Gololobova
German lyrics: Lena Taraday
English lyrics: Katarina Cochran

Production: Magai Production
VO: Volodymyr Chykysh (father), Dmytro Chykysh (son)
Music: Nina Matviyenko

The War has already caused irreparable damage to the souls of millions of Ukrainian children. The fear for their own lives and the lives of their loved ones is constantly present in their everyday reality.

Since the beginning of The War, 226 (158 when this case was published) Ukrainian children lost their lives, and additional 643 (258) children were wounded in the attacks.

The idea is to show the world how parents care for their children so that they do not feel a painful fear of every threat of bombing, which is preceded by a frightening siren. Since the beginning of the war in Ukraine, which was started by Russia, sirens have been sounded several times a day in many Ukrainian cities. Even those far from the line of battle. Whether it’s day or night, it doesn’t matter to the aggressor — they launch destructive missiles at different times of the day.

We hereby call on the world to unite to end the war, save Ukrainian children from suffering, and save their lives.

The campaign, launched by the public organization Information Analysis Center of the Nation Security of Ukraine”, was supported by media from various countries, with the video/audio being broadcast on its channels in Slovakia, the Czech Republic, Germany, Great Britain, and Turkey.