Leo Burnett Ukraine – Voices from the Inside
Client: Human Rights Foundation
Award:
BRONZE – Kyiv International Advertising Festival – POSITIVE CHANGE – #StandWithUkraine – OUT OF HOME ADVERTISING
Creative Team
a co-creation / collaborative entry of Leo Burnett Ukraine and Le Truc:
Leo Burnett Ukraine
Anatoliy Davydov, Creative Director
Vladislav Minchev, Senior Copywriter
Svitlana Zagidko, Managing Director
Elena Bakum-Ramola, Chief Creative Officer Publicis Group
Anna Gogulia, Senior Account Manager
Human Rights Foundation Le Truc x Production Creds
Give AF
Le Truc
Bastien Baumann, Chief Design Officer
Andy Bird, CCO
Daniela Gilanz, Assc. Creative Director/Art Director
Ivan Whitted, Assc. Creative Director/ Copywriter
Ryan Chong, EVP, Head of Production
Ryan McNally, Assc. Producer
Ben Zumsteg, EVP, Director of Strategy
Megan Bundy, EVP, Managing Director
Cassandre Dupiton, Director, Program Management
The Pub
Dave Blumenthal, Animator
Greg Zimmy, Executive Producer
Kelly Zdanowicz, Producer
Building
Le Truc
Bastien Baumann, Chief Design Officer
Andy Bird, CCO
Grace Curran, Copywriter
Tyler Richardson, Art Director
Ryan Chong, EVP, Head of Production
Ryan McNally, Assc. Producer
Ben Zumsteg, EVP, Director of Strategy
Megan Bundy, EVP, Managing Director
Cassandre Dupiton, Director, Program Management
Fancy
Randie Swanberg – Creative Director
Mario Caserta – Creative Director
Graham Dunglinson – Executive Producer
Alex Tracy – Head of Production
Alanna Morton – Production Coordinator
Marc Samson – DMP
Voices
Le Truc
Bastien Baumann, Chief Design Officer
Andy Bird, CCO
Evan Schultz, Creative Director/Copywriter
Cesar Marchetti, Creative Director/Art Director
Ryan Chong, EVP, Head of Production
Ryan McNally, Assc. Producer
Ben Zumsteg, EVP, Director of Strategy
Megan Bundy, EVP, Managing Director
Cassandre Dupiton, Director, Program Management
The Pub
Dave Blumenthal, Animator
Greg Zimmy, Executive Producer
Kelly Zdanowicz, Producer
Creative idea
It’s not a secret that for people living in the 21st Century it’s hard to imagine what it feels like to experience war. So, the idea of this social campaign was to show what does it mean for ordinary people to live during the wartime in Ukraine. Some Ukrainians made audio recordings of their real voices and shared their true feelings. The recordings were heartwarming, touching, and sobering at the same time. These voices of real people created the maximum immersive effect, provoked a huge wave of support and increased donations throughout the world. As a result, we got brilliant examples and outstanding evidence of the real emotions of Ukrainians that can help the world understand and feel deeply the impact of the war.
