Головна » Музей » 2022 » Out Of Home 2022 » Artem Gusev – Turn your quarantine life around
Artem Gusev – Turn your quarantine life around
Client: Kyiv 100 km cycling marathon
Award:
BRONZE – Kyiv International Advertising Festival – POSITIVE CHANGE – COMMERCIAL – OUT OF HOME ADVERTISING
Creative Team
Agency – TABASCO
Creative director – Alexander Smirnov
Associate creative director – Artem Gusev
Copywriter – Sergey Artemenko
Creative idea
Quarantine has affected our lives and habits. Communication with people has become even more digital. Constant audio and video calls have become the new normal. Every year Kyiv hosts the largest bicycle 100 kilometers marathon in Ukraine. In 2021, during the Coronavirus pandemic this is a good opportunity to get out of home and breathe fresh air. But how encourage people to come at this difficult time? We decided to turn our quarantine life into an outdoor bicycle race. And we did it literally in one move.