ANGRY agency – Do It Your Way. Do It Safe Way
Client: Public Health Center, The Ministry of Health of Ukrain
Award:
BRONZE for series – Kyiv International Advertising Festival – POSITIVE CHANGE – NON-PROFIT – OUT OF HOME ADVERTISING
Creative Team
Valeriia Didenko, Chief Specialist on Communication, Information and Awareness-Raising, Public Health Center
Serhii Malyk, Creative Director, Copywriter, ANGRY agency
Inna Alimova, Art Director, Illustrator, ANGRY agency
Volodymyr Klimyk, Designer, ANGRY agency
Dasha Andriushchenko, Producer, ANGRY agency
Inna Polshyna, Director of Creative Services, ANGRY agency
Creative idea
Modern people are trying to find new forms of sex – threesomes, polyamory, open relationships, etc. Our goal was to increase knowledge about PrEP as an additional way to protect against HIV. We have shown that PrEP is suitable not only for a specific audience but for everyone who has an active sex life. To tell that any sex is normal sex if it is safe, we created a series of 30 illustrations with different sex scenes and different characters of any sexual orientation and gender identity. The only thing that unites is the shape of the blue PrEP pill, which symbolizes protection.
