Together with the Laska charity store, we created a project to change how companies use and produce branded merch clothes.

We offered to launch a whole new business direction instead of creating a usual campaign to encourage donations to the thrift store. The idea was to dress teams of the big, famous, and influential companies’ brands into pre-used clothing.

There is a massive problem in the world with clothing overproduction. All companies sin by producing sweatshirts and T-shirts with companies logos. These branded clothes are senselessly updated every year, even though almost no one wants them and actually wears them often. Moreover, probably every person, who has ever had any branded merch, used it as pajamas, home wear, or clothes you won’t be sorry for if it gets dirty. All these things are not needed and wanted by anyone, but they make up a large part of its textile industry.

Laska Upcycle Merch project makes Earth a bit cleaner place and still keep companies’ team’s spirits up. Merch for brands from clothes that have already been produced and have already lived their lives before becoming part of someone’s corporate culture.

Each eco-conscious company can order its own batch of merch, after which Laska will put her logos on recycled hoodies, sweatshirts, and t-shirts, which will be reborn into new things.
The buzz of the initiative is that brands get unique clothes with their own logo, and protect the planet from unnecessary production, doing good things together with Laska.
Laska had donated all the earned money to Ukrainian charitable foundations.