Senate Agency – SOUNDSCAPING THE FUTURE
Client: Ukraine
Awards:
BRONZE – Kyiv International Advertising Festival – POSITIVE CHANGE – #StandWithUkraine – PR CAMPAIGNS
BRONZE – Kyiv International Advertising Festival – POSITIVE CHANGE – #StandWithUkraine – LOCAL SOLUTION

Co-founders: Nata Lesko, Roman Kondratiuk, Serhii Lesko
Creative Director: Yaroslav Lerman
Idea/Creative Group: Ihor Chubarov, Yaroslav Renchkovskyi, Vlad Shnitko, Andrii Mandryk
Design: Max Bardin / Andy Kutson
Project manager: Oksana Shevchuk
Copywriter: Tetiana Omelianiuk
Case Video Editor: Danya Ponomarenko
Voice Over: Maria Gavva / Denys Yarov / Yaroslav Pysarenko / Yana Levytska
Creative Contributors: Tetiana Baranova

Today, Ukrainian cities speak to us with sirens. The buzz of once crowded streets, squares, malls, and bars turned into cautious silence. Some theaters, markets, stations, and airports are destroyed and thus quiet.

But we Ukrainians are looking forward to rebuilding it all. We will fill build new landscapes and fill them with happier, louder sounds and senses. It will be a lot of work. To remind us all what we are fighting and sweating for, Senate Agency created a project with voices of places we will revisit soon.

🚄 Kyiv Central Station will welcome us on board of a new superspeed train straight to our de-occupied Yalta.
✈️ The airport in released Donetsk will take the name of Heroes of Ukraine and transport Ukrainians on deserved vacations.
🎭 The fully razed theater in Mariupol will stage Ukrainian classics again in its new building.
🚇 Our subway, busy and functioning as it used to, will remind us about our heroes commemorated in new station names.
🛍 The destroyed market in Kharkiv will turn into the biggest mall in the world and welcome its visitors again.
🤖Siri will speak Ukrainian always helping to navigate the rebuilt and improved infrastructure.
🏟Donbas Arena will buzz with thousands of football fans hosting the most important games again.
📻 Ukrainian radio broadcasters will keep us informed about our recovery every day.


This content accumulated over 6500 shares and almost 3000 saves in the first 48 hours. Interesting how these numbers were higher than average likes and we think it’s amazing. Campaign was featured by Ads of the World and was highlighted on the main page for over 72 hours.


We are still to hear these voices. But for now, we are manifesting our future the way it will sound soon.