Scar Man: Establishing a New Audience
Agency: Isobar Ukraine
Client: Bayer
Product:
Bepanthen ® Plus
Awards:
SILVER – Kyiv International Advertising Festival – DIGITAL & MOBILE – HEALTHCARE
BRONZE – Kyiv International Advertising Festival – BRANDED CONTENT & VISUAL STORYTELLING – INNOVATION IN VISUAL STORYTELLING AND BRANDED CONTENT
Author of idea:
Natalya Gordienko, General producer (Heroes Group)
Head of creative:
Natalya Gordienko, General producer (Heroes Group)
Creative team:
Viktoriya Aniskovtseva, Category Head (Bayer)
Olena Kormyliuk, Brand Manager (Bayer)
Pavel Cherepin, Show runner (Heroes Group)
Daria Holynska, Senior Account Manager (Isobar Ukraine)
Yaroslav Ogotskiy, Strategic Director (Isobar Ukraine)
Ganna Zhukovska, Chief Executive Officer (Isobar Ukraine)
Oksana Baryshnikova, Account Director (Isobar Ukraine)